Canadian Human Trafficking Hotline
Challenge
Highlighting a Crucial Human Rights Issue From sex workers to migrant farmhands, from construction workers to hotel and foodservice employees, human trafficking is everywhere. Raising awareness of this scourge in Canada, and encouraging victims and witnesses to come forward, was a unique challenge requiring a multi-faceted, multi-media approach.
Solution
Making it Easier to Make the Call Creatively, we developed balanced yet, emotionally charged storytelling that spoke to each distinct audience. Complementing that creative was a multi-faceted media strategy to place the creative in appropriate environments, timed to reach and engage victims and others to see them, safely and discreetly.
Results
More Calls. More Help. Less Trafficking. Since the awareness campaign launched in 2019, the Hotline has continued to grow in importance with more and more calls coming, more interventions being initiated, and a renewed effort year after year to invest in getting the word out.
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