Challenge
During the Ramadan period, organize a major launch event involving local officials, an AF delegation coming from France, and 1,000 socialites.
Solution
Assemble a full Air France Experience with six different workshops aimed at educating participants on the brand and the destination.
Results
400 influencers (politicians, representatives from major companies, press, socialites) attended the event despite the Ramadan season; guests excited to celebrate the affair even though it was a holy time in Indonesia.
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