Luminosa - Chinese Lantern Festival
Challenge
Jungle Island asked BlackDog Advertising to leverage our expertise in digital paid social media campaigns to help bring awareness and increase ticket sales for their nightly Chinese Lantern Festival, Luminosa. Increase brand awareness of Jungle Island in the South Florida and tourist markets for their limited time event, Luminosa. Increase online ticket sales and ticket attendance.
Solution
BlackDog reviewed the analytics from the previous months to make informed recommendations for the digital campaign. With campaign adjustments and market research, BlackDog created data-informed audience targeting and specialized messages to these personas. Some of the most successful persona creative pieces have been date night, families, and locals.
Results
In the month of November, Luminosa saw a dramatic increase in online website traffic, online website revenue, brand and event awareness, increased social media traffic, and increased organic search traffic to the Luminosa landing page on the Jungle Island Website. BlackDog ran a campaign in two languages with 83 ad variations to three personas for this event.
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