Challenge
Rio Grande Urology (RGU) is the largest urology group serving west Texas and southern New Mexico. Initially founded in 2008, RGU’s growing medical practice has attracted some of the best physicians in the Southwest. RGU’s comprehensive offerings include treating cancers of the prostate, bladder, and kidneys. Their skilled physicians provide care using the latest treatments and technology in health care, including robotic surgery. As their team has grown, RGU has expanded, developing a Radiation Center and a Cancer Center. RGU stands apart for their dedication to providing an integrated approach to medical care so patients can receive superior continuity of care. Challenge RGU was experiencing difficulties keeping their website updated with information about their practice, practitioners, and specialty areas. They were looking for a solid medical marketing strategy, along with a health care-savvy company who could manage their website, improve their site content, and offer reliable communication. They also wanted a medical marketing team that could keep pace with RGU’s growth and changes.
Solution
bio360 rebuilt and updated RGU’s website. We increased their page speed and applied sound health care marketing principles to develop engaging site content (including a blog), patient-friendly navigation and access to information. RGU’s new website from bio360 highlights their services and their outstanding team of specialists. We also equipped them to manage multiple medical practice websites within one framework. And we did all of this with RGU’s signature look and feel in mind. Though the bio360 team initially set out to help RGU update and streamline their website, we identified additional integrated tools to build their medical practice’s online presence along the way. Our graphic design team and writing team created professional content to help RGU highlight their unique services and physicians and connect better with prospective patients. Our work with RGU didn’t stop when their new website launched. Our responsive team is always ready to provide updates to their website, develop digital content for the site or social media, and create new ways to highlight their physicians’ expertise. Our marketing services allow the staff of RGU to focus on doing what they do best — serving their patients.
Results
We listened to RGU’s needs and desire to create a plan to better serve their patients. Then we created an adaptable website that gives patients easy access to the information they need. bio360’s results have enhanced their practice in the following ways: - Patients now feel that the practice cares about meeting their needs from their first website visit. - RGU has an updated website representing them online that can evolve to meet their needs. - They have increased opportunities to highlight their physicians and services. - They now have an integrated medical marketing strategy for their medical practice. - Reputation management is a breeze with professional press releases and negative review management
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