Ginkgo BioWorks
Challenge
The Ginkgo Bioworks team came to us with a crucial request and a tight deadline. They were about to announce a big round of funding and their CEO had national TV interviews scheduled; their website was about to get slammed, and it needed a rapid update to convey this new phase of their business. To hit the aggressive timeline, our team broke the work into phases.
Solution
Ahead of the announcement, we replaced their previous site with a microsite that introduced the new look and messaging for the brand. Then, when the dust settled, we built a new iteration from this microsite, updated the UX, and created a full-scale website that showcased their work, their people, and their facilities. The new website gives them a platform to communicate what they do, tell their unique story, and attract top talent to their rapidly-growing company.
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