Alteryx Gets Totally Badass
Challenge
In its continuing effort to court the growing masses of data analysts around the world, Alteryx reached out to Binary Pulse to help create an integrated content campaign.
Solution
We activated Alteryx’s relatable and authentic brand voice to give rise to “The Age of the Badass Analyst.” We first authored and designed a comprehensive e-Book as the hero asset — detailing the ways in which data analysts can reclaim up to 80% of their work week from manually laborious tasks. Taking the message to the masses A complementary landing page and snackable social graphics set sounded the call to arms online. Promoting the book with video We distilled the badass essence of the e-Book into a 45-second promo video that directed prospects to the campaign landing page.
Binary Pulse Technology Marketing
Binary Pulse is a marketing firm for technology companies based in Orange County, California. We develop content that helps hardware and software companies, consumer electronics manufacturers, medical device firms, and B2B solution providers sell more p...
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