Challenge
To support Bose with their Holiday 2019 selling period, Billion Dollar Boy was tasked with producing unique on-brand, social-first content around celebrating seasonal joy while integrating the product.
Solution
Billion Dollar Boy engaged a group of dynamic, diverse and energetic content creators—from photographers to art directors to create static and video assets. BDB invited these creators to produce and showcase their interpretation of celebrating joy during the holidays. It was the brand’s first foray into dynamic and video content on their feed.
Results
A rich library of vibrant pieces of content that resonated with Bose’s existing and new audiences on their Instagram channel, making the brand stand out during the crowded holiday season. 23 Total Posts 122K Total Engagements 121K Views
Billion Dollar Boy
An influencer marketing agency fusing creativity and influencer campaign technology to achieve the ultimate results for clients. Inventive and dynamic, they offer digital solutions for brand storytelling, driving results through creativity and unique proprietary technology.
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