Challenge
KP Vinyl Siding partnered with Digital Giants to create a web presence strategy along with a digital advertising campaign to promote their line-up of vinyl siding products in some of their key markets in the United States. KP Vinyl Siding challenged Digital Giants to increase their website leads by 388% per month, all in 3 months!
Solution
-We created and launched highly targeted ad campaigns on Facebook and Google. -Create a landing page for the campaign to more clearly showcase the benefits of the client’s vinyl siding offerings and a compelling call to action. -A/B tested components of the landing page to optimize conversions. -Developed targeted messaging for each of the persona’s interests. -Created variations on the ad creative and tested new creative formats to improve engagement.
Results
Exceeded the lead objective: we increased the leads per month by 428%. Achieved an average cost per click of $0.17 on Facebook. Achieved a 6% click-through rate (3x the industry average) on the video and carousel creative we created for Facebook.
Digital Giants
Digital Giants is a digital marketing agency built on being passionate, being curious, and being connected. Our focus is to help small to medium-sized businesses tackle their most intense digital marketing challenges and become Digital Giants. Our agency started in 2012 with a sole focus on digital marketing. We constantly...
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