WeLaunch Marketing
Challenge
Before the Transformation WeLaunch Marketing, a dynamic agency specializing in paid advertising and SEO, primarily caters to ecommerce brands. Their journey before partnering with us was marked by a few challenges: Their client base was primarily built through referrals and inbound leads. An outbound client acquisition system was noticeably absent. Securing meetings with the right prospects was a constant struggle. The bandwidth to engage in outbound prospecting was lacking. These constraints hindered their ability to scale and achieve consistent revenue growth.
Solution
The Turnaround The impact of our collaboration became evident quickly. Within the first 30 days of initiating our campaigns, WeLaunch Marketing secured 11 sales meetings with well-qualified potential clients, leading to the signing of 2 new monthly retainer deals. Three months into our partnership, a new normal emerged: closing 3-4 new clients monthly, each contributing $3k-$4k in upfront cash. This boost resulted in an additional monthly revenue of $9k-$16k. Today, WeLaunch Marketing enjoys the benefits of a fully operational Virtual SDR System. This system ensures a steady flow of sales opportunities with ideal clients every month, requiring their presence only at the final sales appointments.
Results
Our Strategy Unveiled Our engagement with WeLaunch Marketing unfolded in three strategic phases, forming the backbone of our Virtual SDR System: Crafting the Offer & Sales Funnel: We began by refining their value proposition and developing a sales funnel that converts. Launching Outbound Prospecting Campaigns: Through targeted cold email campaigns, we reached out to potential clients, setting the stage for meaningful engagements. Implementing Pre-call Nurturing Flows: Prior to sales meetings, we engaged prospects with carefully designed communication flows, warming them up for the pitch. This triad approach—combining offer refinement, proactive outreach, and strategic nurturing—has enabled WeLaunch Marketing to transform its client acquisition process. It’s not just about reaching out; it’s about reaching out in a way that resonates, builds relationships, and ultimately, closes deals. 1 - Crafting the Offer & Sales Funnel Understanding the fiercely competitive landscape of ecommerce, it became clear that a standout offer was critical for WeLaunch Marketing's success. In a sea of sameness, where every agency is vying for attention with similar pitches, the key was to elevate their proposition. We meticulously shaped their offer with four pillars: Specific Outcome: This wasn't about the services provided but the tangible benefit to the client. For WeLaunch Marketing, this translated into promising significant monthly recurring revenue boosts. Conditions: To make the outcome more appealing, it was crucial to define the terms. We guaranteed a 4-5x Return On Ad Spend (ROAS), setting a clear expectation of efficiency and effectiveness. Guarantee: Introducing a risk-reversal element, like a 30-day money-back guarantee, made the offer irresistible. It mitigated prospective clients' apprehension, making the decision to engage a no-brainer. Unique Mechanism: Distinguishing their approach from the competition was vital. We crafted and named a proprietary system (WLM System) that sparked curiosity and differentiated their service. With the offer refined, our next focus was building a sales funnel that not only showcased WeLaunch Marketing's expertise and social proof but also vividly presented this revamped offer. This led to the creation of two funnel types: one exclusively for cold email outreach and another, the Value sales funnel, which included cold emails supplemented by a compelling sales asset, typically a case study. This asset was designed to build trust and demonstrate competence, essentially serving as an in-depth showcase of what WeLaunch Marketing could achieve for their clients. 2 - Outbound Prospecting Campaigns The outbound campaigns were tailored to echo the sophistication level of the ecommerce market. Recognizing that WeLaunch Marketing's audience was highly discerning, our campaigns leveraged strong existing case studies as social proof, significantly enhancing engagement. We experimented with two strategic approaches: Direct Pitch: Initially presenting the offer, followed by value-rich follow-ups, including case studies and offers for free ad account audits. Value-Based: Leading with upfront value, such as case studies, free audits, and competitor analyses, to build credibility and interest. In the video below you can see an example of our methodology for crafting compelling email copy and strategies for sending personalized, targeted emails at scale. This involved testing various copy variations to identify the most effective messaging and adopting a horizontal scaling strategy to maximize outreach without risking spam flags. Creating a Cold Email Framework was a foundational step. This framework focused on addressing pain points, showcasing the unique offer, providing a relevant case study, and ending with a clear Call To Action (CTA). The simplicity and directness of this framework proved to be highly effective in engaging prospects. 3 - Pre-call Nurturing Flows After setting the stage with the sales funnel and prospecting campaigns, we implemented a nurturing flow to warm up leads before their scheduled calls. This series of emails aimed to heighten prospects' awareness and interest, significantly increasing the likelihood of closing during the sales meeting. By sharing more about WeLaunch Marketing's success stories, expertise, and the specifics of their offer, we built a foundation of trust and credibility. Implementation and Results The impact was swift and significant: In the first month, WeLaunch Marketing booked 11 qualified meetings, leading to two new client engagements. Within three months, they were consistently closing 3-4 new clients each month, each adding $3k-$4k in upfront cash to monthly revenues, translating to an additional $9k-$16k per month. Cost-Effectiveness and Efficiency The Virtual SDR System not only streamlined client acquisition but also represented substantial savings compared to the traditional cost of maintaining a sales team. We estimate a cost of around $240,000 a year in compensation for just the team of 3 Sales Development Representatives it would take to achieve similar output. This innovative approach has not only propelled WeLaunch Marketing towards rapid growth but also ensured significant cost efficiency, highlighting the power and potential of strategic outbound marketing.
Beanstalk Consulting
Beanstalk Consulting specializes in cutting edge B2B sales acceleration and lead generation services. Their AI-driven personalization and advanced data enrichment empower tech startups to private equity firms in scaling their Go-To-Market strategies. T...
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