Increase Revenue 750% YoY
Challenge
Designer Eyes is a luxury eyewear retailed with multiple brick-and-mortar locations throughout the world who needed a unified digital experience. The distribution centers were set up with fragmented ERP systems which presented a supply chain and logistics challenge also. Challenges that were identified: 1. The product catalog was broken, fragmented and inconsistent which was yielding inaccurate inventory levels and fill rates. 2. The lack of proper attribution standards on the catalog also led to inaccurate pricing and loss of potential profits. 3. Most tasks for running the day-to-day operations were manual tasks with little to no production data being captured or measured. 4. The accounting system NAP was not communicating to the front-end website or integrated into the selling platforms. 5. There were no means to accurately predict future inventory sourcing which resulted in massive overstock of items that could not be sold.
Solution
1. Conducted multiple stakeholder and user interviews spread throughout 4 days with 4-5 sessions per day. 2. Drafted questions to be distributed to break down personas into user types. 3. Developed the experience map based on interviews and user types. 4. Developed user flow diagrams and detailed process wireframes. 5. Rolled new front-end website experience while integrating it into the back end ERP system. 6. – Designed and developed a custom piece of AI Driven Middlewear to keep the inventory ERP system balanced with the integrated marketplaces and new Front End website
Results
1. Reduced all of the daily manual tasks to almost zero. 2. Fully automated operational AI middleware now keeps inventory in sync and adjusts future inventory replenishment levels based on the predictive data sets we built. 3. Increased revenue 750% YoY and inventory waste shrinkage percentage was cut nearly 40%. 4. Manual work costs were eliminated, saving the company nearly 12.5% in overall expenses.
SEO Brand
SEO Brand is an award-winning, globally recognized, digital marketing agency. With a full suite of services, we specialize in SEO, paid media, content marketing, social media marketing, email marketing, Amazon optimization, and web design & development for SMBs and SMEs. Our expertise has been trusted by global brands like Montblanc,...
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