Challenge
Otsego County is best known for being the home of the National Baseball Hall of Fame. However, the DMCOC wanted to showcase all that the county has to offer. It also faced the challenge of managing its multi-layered Partner Program, and the inherent coordination required among several partners with different wants and needs.
Solution
To showcase the different experiences that people can have in Otsego County, BBG&G created a multi-media campaign and web landing pages with attractions that best fit each. These included: Family Fun, Craft Beverage, Baseball, and Arts & Culture. To further showcase these experiences, we used the tagline “Catch Me in Cooperstown and Otsego County” with variations like “Catch Me at a Concert” and “Catch Me on the Lake” to customize each ad to show that the destination begins with baseball, but includes so much more. We worked with the county to build a partner program that offered marketing services with varied buy-in levels. Based on their level, partners were regularly included in social media posts, videos, and monthly newsletters; featured on the website and dedicated landing pages; provided new and 360 photography; and promoted via a robust digital advertising program.
Results
- 5x Award-Winning Travel Guide (2019-2021) - 2019 Instagram Followers: Increased 94% (almost double the previous year) - Over 401k new users in 2021 - 2019 Digital Ad Impressions: 38,449,868 - Average email newsletter, open rate is 27.12%
BBG&G Advertising
A Hudson Valley, NY-based full-service marketing and PR agency with specialties in tourism, healthcare, banking, education, hospitality, B2B, and more, BBG&G brings New York City quality advertising to the tri-state area. Our experience in such a wide range of industries over the past twenty-five years has made us experts at...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.