Helen Hayes Hospital
Challenge
Helen Hayes Hospital had an outdated website with cumbersome navigation that made it difficult for users to find what they were looking for. The goal of Helen Hayes Hospital was to build a website that informs, educates, attracts, and engages prospective inpatient and outpatient clients.
Solution
BBG&G designed a sitemap that was user-friendly with quick links to each sub-service and grouped them by category. Information architecture was streamlined to ensure that users would not have to click through several pages to get the information they need.
Results
In addition to improving the site architecture, BBG&G built a responsive mobile-friendly website that followed ADA Compliance according to WCAG 2.0 guidelines and secure HIPAA-compliant hosting. The launch was successful, and we continue to maintain the Helen Hayes website including SEO best practices.
BBG&G Advertising
A Hudson Valley, NY-based full-service marketing and PR agency with specialties in tourism, healthcare, banking, education, hospitality, B2B, and more, BBG&G brings New York City quality advertising to the tri-state area. Our experience in such a wide range of industries over the past twenty-five years has made us experts at...
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