Lime - Respect The Ride

A Marketing Story by Attack! Marketing about Lime

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Lime

Education & Training

Challenge

-As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety -Quickly and effectively scale across 28 markets in a short time -Ensure collaboration and management of a locally-nuanced activation of a national campaign -Need for superior reporting capabilities in order to gain data quickly for continual optimization

Solution

-Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets -Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences -Create customized local schedules for each market to activate 4-5 days a week for 4 weeks -Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99% -Designed & developed a custom reporting tool to monitor results at a national, local, and daily level

Staffing

Event Management