Challenge
Verdi Oncology is an oncology practice management firm located in Nashville, TN. They operate a growing number of practices across the United States, providing a variety of services for their partners. After experiencing tremendous growth over the past few years, they approached Astute in need of a new brand identity, web presence, and lead generation efforts.
Solution
Through in-person brand workshops, off-site research and development, and finally, logo iteration and application across mediums, we were able to deliver a simple yet stunning brand that amplified the singular truth of the brand. “Verdi” is a Scandinavian word that means “value” - an underlying ethos of the company. Applying this ethos to our designs, we leaned into a Scandinavian design palette, using colors and lines that explored and enhanced this connection. The need for multiple websites was a crucial part of this project, and a large part of our success came from delivering a scalable website solution. As Verdi expands and acquires new practices, our system allows for new practices to have a branded website in a matter of days. The corporate site was a unique, custom design and build, with the aim of building the brand and generating leads for the business development team. The practice websites are also custom, and are built to ensure patients can easily find information and communicate with the team at each practice without obstacle. Our team of digital marketing experts continues to help grow and engage a diverse audience across social media. For the corporate brand, we established thought leadership, helped grow the brand, and positioned Verdi as a dominant player in the world of practice management. On the patient facing side, we were able to establish the individual Verdi practices as a caregiver brand that has answers to life’s most difficult questions. The delicate balance between authoritative and supportive was achieved by staying on brand, offering support and expertise, and engaging with the community. Developing content for Verdi required support from their team and extensive research on our side. Content services included written content around clinical trials, creating a company wide newsletter for employees, producing sales, collateral materials and videos for the business development team, and writing blogs and social media posts. All of this is handled in-house by our team of experts working hand in hand with the leadership team at Verdi to ensure we are staying on brand and conveying their forward-thinking approach.
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