ZX Ventures


Amalgama + ZX Ventures
Increase Sales

Challenge

ZX Ventures, AB InBev's global incubator and VC, reached Amalgama to ideate and design a digital tool capable of increasing sales in restaurants and bars.

Context
Under the premise that restaurant employees are the main influencers on consumers, ZX Ventures decided to analyze the possibility of developing a platform that could help restaurants and bars maximize the average ticket.

Challenges
Testing
Validating that the platform could actually increase the average ticket.

Engagement
Generating engagement and competition among the staff members.

Simplicity
Designing a platform that could match user’s routines and context.

Integration
Being able to view the data in real time.

Solution

  • User Experience (UX/UI)
  • Digital Design
  • Mobile App Development

Process
Work hypothesis
Through the client's validation board, the initial hypothesis were validated.

Design and prototyping
Based on the raised hypothesis, the prototype was designed.

Validation
The prototype was validated through interviews with potential users.

Refinement and iteration
Through staff´s internal competition overall performance was improved.

Solution
A tool that enhances the work process in order to achieve goals in an orderly and fun way.

An app to increase sales and achieve monthly goals, keeping the team motivated and committed to their daily work.

MENU
Everything you need during your day
Progress and goals.
Daily plan.
Missions.
Weather.
Events.
And more...

ACTION PLAN
Initial team meeting to organize every day

Agree on the target for the day.
Select missions.
Reward the winner of the previous week.

GOAL OF THE DAY
Know how much you can sell based on accurate projections
Set the daily goal.
Motivate the team to achieve that goal.

MISSIONS
Focus on the sales of the day
Assign missions.
Keep team motivated.

MONTHLY LEAGUE
Monitor and boost team performance
Through internal competition, cooperating with each other.

Results

The client moved forward with its development.
It is planned to be launched in more than 10 Latin American countries.

ZX Ventures

The Client
ZX Ventures

Food Products
~1,250 Employees
Amalgama

The Agency
Amalgama

Buenos Aires, Buenos Aires
~53 Employees