ZX Ventures, AB InBev's global incubator and VC, reached Amalgama to ideate and design a digital tool capable of increasing sales in restaurants and bars.
Under the premise that restaurant employees are the main influencers on consumers, ZX Ventures decided to analyze the possibility of developing a platform that could help restaurants and bars maximize the average ticket.
Validating that the platform could actually increase the average ticket.
Generating engagement and competition among the staff members.
Designing a platform that could match user’s routines and context.
Being able to view the data in real time.
Through the client's validation board, the initial hypothesis were validated.
Design and prototyping
Based on the raised hypothesis, the prototype was designed.
The prototype was validated through interviews with potential users.
Refinement and iteration
Through staff´s internal competition overall performance was improved.
A tool that enhances the work process in order to achieve goals in an orderly and fun way.
An app to increase sales and achieve monthly goals, keeping the team motivated and committed to their daily work.
Everything you need during your day
Progress and goals.
Initial team meeting to organize every day
Agree on the target for the day.
Reward the winner of the previous week.
GOAL OF THE DAY
Know how much you can sell based on accurate projections
Set the daily goal.
Motivate the team to achieve that goal.
Focus on the sales of the day
Keep team motivated.
Monitor and boost team performance
Through internal competition, cooperating with each other.
The client moved forward with its development.
It is planned to be launched in more than 10 Latin American countries.