Challenge
The North Jersey Super Football Conference (SFC) is one of the largest and most powerful High School football conferences in the nation with over 113 schools. The conference wants to evolve into a national powerhouse and needed a media partner to match.
Solution
Agency Athlete was contracted by NJ.com to build their online high school sports video network. In the process we forged relationships with the key stakeholders at the Super Football Conference. While learning the needs and goals of the SFC, it was clear that they needed an influential media partner in the New Jersey market. We pitched the potential strategic alliance to both parties and eventually they struck a deal to work together.
Results
Our business development efforts were able to identify and secure a strategic alliance that were a win-win for both organizations. The deal includes unique exposure on NJ.com, the state’s highest-traffic local-news website, in addition to the creation of an SFC video network.
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