Dr. Kaplan, Online Ads & Tracking
Challenge
Design and track Dr, Kaplan banner ad on local websites.
Solution
By targeting areas where a single doctor’s office could make the most of their potential clientele, we helped Dr. Kaplan geographically target the South Bay beach cities in a small community of Southern California where the disposable income is high but the online advertising price is very low.It resulted in a steady stream of click thrus costing the client a fraction of the price to reach local demographics.
Results
A sample breakdown of web traffic sources, via Google Analytics: 13.97% Direct Traffic 15.49% Referring Sites 70.54% Search Engines
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