Midland States Bank
Challenge
In the quaint town of Effingham, in the southern part of central Illinois, lies the headquarters for the fourth largest bank in the state. Midland States Bank has been practicing financial services for more than 130 years and has grown into a regional 70 branch powerhouse with offerings in both Missouri and Illinois. From its humble one-branch start, Midland today serves consumer, business and corporate clients with a full range of services. As part of their growth, they have acquired other community banks and attracted the attention of competitors in their primary markets of southwest Chicago, Rockford and St. Louis.
Solution
As a way to ease apprehension of newly acquired customers and fend off attacks from other banks during the transitional period when assimilating a new bank, Midland realized they needed to have a presence that communicated their values and services in the marketplace. They came to 97 Degrees West for help in elevating their strategic brand position and media targeting with a campaign to drive awareness.
Results
87% Increase in new users. 194% Increase in pageviews. 80% Decrease in bounce rate.
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