Challenge
Hydrofinity is a revolutionary technology for laundry which reduces up to 80% of water and energy usage while delivering softer and brighter towels and linens. 923 Digital has been tasked to Design, build, and connect a washing machine interface to a product on the CES floor.
Solution
Utilizing the skeuomorphism of the washing machine dials, we designed an interface that was familiar and friendly. Our development team built an app that controlled the washing machine and enabled the team on the floor to demonstrate a full wash cycle to press and audience.
Results
Xeros won, Best of CES, for it’s innovative and transformational laundry technologies. Hydrofinity has been deployed to hundreds of hotels and commercial laundries in Europe, US, Middle East and Asia.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.