APG Office Furnishings
Challenge
The new brand launched as part of the company’s 50-year anniversary.
Solution
Growth and operational excellence were key goals for this Herman Miller dealer. Through a process of discovery, our team identified that pushing for constant improvement was at the heart of this bold brand. Embracing the brand’s drive to always push for better, we developed marketing strategies and messages to communicate the value that is uniquely offered by APG. The new brand launch included a refreshed logo, targeted messages, and a comprehensive visual system applied to digital touchpoints, sales collateral, stationery, and showroom graphics.
5 by 5 Design
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