Increase Online Sales


30dps + Eldorado Natural Spring Water
Increase Sales

Challenge

Increase Online Sales with an Amazing Inbound Customer Experience

Eldorado Natural Spring Water partnered with 30dps in an effort to springboard online sales.

Eldorado Artesian Springs, Inc., known across Colorado for their Eldorado Natural Spring Water product line, was growing at a steady pace, even though their communications and marketing materials were somewhat ineffective, and their website was antiquated. The truth is that the decision to give us a try was a leap of faith for them because they were growing, and they had not had the best of experiences with other agencies.

Solution

  • Branding Strategy
  • Signage
  • User Experience (UX/UI)
  • Product Design
  • Online Advertising

From the moment they made that leap though, our two organizations became a cohesive and complementary team. Fortunately, the good folks at Eldorado were also focused on results. Since their new website launched, the team has made steady, monthly progress as we used actual user data and our Growth-Driven Design process to drive changes.

Our creative team has produced product packaging designs, developed print ad campaigns, online banner ads, collateral materials, banners, signs, and presentation materials.

One of the changes we helped Eldorado embrace was that the experience, even though a bit different because they are "selling" subscriptions to a water deliver service, should be more closely aligned with a typical e-commerce interface.

Our first step was to identify the buyer personas Eldorado views as ideal customers (and/or that are representative of current customers). The process has proven to be extremely effective at identifying the needs and motivations of prospects and customers—and their questions we need to provide answers for.

Results

The result is that Eldorado is breaking all of their online sales records, and their customers are much happier with the customer experience. And as for us, these folks are just a pleasure to work with.

Eldorado Natural Spring Water

The Client
Eldorado Natural Spring Water

Renewable Electricity
~45 Employees
30dps

The Agency
30dps

Colorado Spring, Colorado
~2 Employees