Colores Adoptions Case Study
Challenge
Colores Adoptions main goal was to expand its online presence in order to reach more moms looking for an option to have their child adopted. In order to achieve this, 12AM Agency established unique campaigns in English and Spanish across the USA to reach those in need of their services.
Solution
SEO Strategy Although Search Engine Optimization is a long-term process, 12AM Agency managed to show improvements to the client even in the first few months. With transparent communication and data-driven approach every task we did was clear to the client. They could track the improvements in our Client Dashboard making sure everything is going in the right direction. Thorough Competition analysis A competition analysis gave us insights on strenghts and weaknesses of the competitors, so we could build up a strategy around these information. Technical improvements 12AM Agency helped Colores Adoptions to overcome technical difficulties enabling them to quickly get indexed by Google. On Site SEO Continuousily updating and optimizing the content helped Colores to rank higher for the target keywords. Offsite SEO As a result of an effective reachout campaing 12AM managed to get constant media mentions for Colores Adoption, resulting in a steady and high authority backlink growth.
Results
490 % INCREASE in number of conversions 263 % INCREASE in conversion rate 26 % DECREASE in cost per click 30 pos INCREASE in average keyword positions 96 % IMPROVEMENT of the target keywords 22 % INCREASE in organic traffic in a short time
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