Challenge
A key component of today’s healthcare is enabling people to take more control of their health. The challenge is that they often don’t know where to begin. That’s where Healthy Driven Chicago comes in. Working with clients Edward-Elmhurst Health and ABC7 WLS-TV, we customized our proprietary CONVERGE platform to create Healthy Driven Chicago- a fully integrated, multichannel health education campaign that positions the hospital system, its physicians and ABC7 as the most reliable, trustworthy resources for quality healthcare information.
Solution
Using Edward-Elmhurst Health’s physicians as topic experts, we built an online community that features relevant health issues – with a hyper-local spin. From getting help for depression and successful diet strategies to understanding cardiac risk factors and picking the right primary care physician, Healthy Driven Chicago provides the information people need to take control of their health today and tomorrow and connects them with the expert physicians at Edward-Elmhurst Health.
Results
Through this initiative, Healthy Driven Chicago saw Facebook page likes grow by over 60% in the first month alone, and total engaged users increase by over 15,000. Total reach and total impressions nearly doubled at 93% and 88% respectively, and the executions averaged over a 1.50% CTR.
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