Marathon Petroleum
A Marketing Story by
Wyse Advertising
about
Marathon Petroleum
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Challenge
An American company doing business the American way. With more than 5,600 independently owned gas stations across 20 states, Marathon is an authentic embodiment of the American spirit of independence.
Solution
Our theme, “Fueling the American Spirit,” unifies the stores under one brand message and expresses the pride we have in the communities where we work and live.
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