Our digital mastery turns struggling restaurants into thriving businesses.
Challenge
We took on this brand in Mid 2021, during the flaring pandemic which made the business suffer a lot. The restaurant had waning sales and the owners were worried, we decided to make an effort to increase the sales and realized first, that we need awareness.
Solution
We have a beautiful place and great food but not a lot of people know about it. So we made a video. We realized that 82% of our target segment was using Facebook and Instagram so we used these two platforms as our main platforms for promotion and used strategic media buying to promote that video as a mother campaign followed up by food posts and interior posts.
Results
The video became one of the most popular videos in Dhaka for a week and garnered over 550k Views to date along with around 10k engagements and 150+ shares. Consistently and strongly, we started pushing our brand messages and our products to our target audience through our two main platforms Facebook and Instagram. Through these efforts, we were able to increase sales by 323% within the first two months and during festive seasons, we make sure to promote the video along with photos of the interior and food as much as possible which allows us to enjoy 400% more sales on average compared to regular times.
Wire
Wire is a 360-degree digital marketing and advertising agency with a specialization on increasing sales and brand visibility. We provide full-service creative solutions alongside our marketing and paid media buying services. We are also adept in social media management, with 8+ years of experience in the bag and a team...
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