Creating Brands that Sparkle, Engaging the Masses
Challenge
Wire – Digital Multimedia Marketing has fostered a relationship that spans half a decade with Minister Hi-Tech Park. We work closely with the brand team in launching new products and campaigns along with creating social media contents that align with our brand values and positioning. Alongside, we have helped Minister group launch two new brands, E-Raj and Minister Human Care Division. We have also helped them brand and launch their BPL franchisees, Minister Group Rajshahi in the Bangabandhu BPL 2020 and Minister Group Dhaka in the latest BPL season.
Solution
We help maintain their entire digital presence along with serving BTL designs for BTL campaigns that the brand launches. Our services for Minister Hi-Tech Park spans: Brand Identity Creation, Creative Strategy Formation, Campaign Formation, Product Promotion, Motion Video Production and Cinematography
Results
Through our consistent effort along with their able brand team, we were able to create a nationwide brand which is now recognized as a market leader in various consumer electronic categories. During the span of our service, Minister Hi Tech Park’s digital presence increased by 1127% in terms of monthly visibility, followers subscribers and likes increased by a million over different platforms and were able to achieve countless views, impressions and engagements through our content.
Wire
Wire is a 360-degree digital marketing and advertising agency with a specialization on increasing sales and brand visibility. We provide full-service creative solutions alongside our marketing and paid media buying services. We are also adept in social media management, with 8+ years of experience in the bag and a team...
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