Challenge
We quickly followed-up on the No Third-Party Delivery Pledge by launching Jimmy John’s largest-ever national campaign.
Solution
It focused on the action of cutting their delivery zone radius to just five minutes from each store in the name of delivering a Freaky Fresh® sandwich. The campaign included five national TV and digital spots, 100s of contextual OOH placements, digital radio, social, and a customer response plan for those who live just outside the zone. We also created a microsite to allow customers to be notified when we open a new sandwich delivery zone in their area, and sent gift cards and gas cards to customers who live outside the zone so they could more easily get to our sandwiches.
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