Pears Baby of the Year

A Marketing Story by Wild Fusion about Pears

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Pears

Increase Brand Awareness

Challenge

The brand needed to create awareness about its products and drive engagement with the target audience mothers and sales at the same time. Budget was a constraint so this must be done leveraging significant amount of earned media and word of mouth marketing.

Solution

The Insight: Moms adore their babies and will not fail to show how cute they are to the world especially on social media. This show-off always elicits emotional responses of awe and endearment which has given rise to the social speak ’my ovaries’- a testament of a baby’s cuteness. We leveraged this insight via Emotions and Influence

Social Media Management

Results

1400 Entries 53K+ Post engagement 937K+ Unique users 2.4M Impressions 705K+ Users visiting 1M+ Votes per week

2,400,000

Earned Media Impressions

Source: https://www.wildfusions.com/case-studies/pears/

~71 Employees

$25,000 Min Budget

1 Stories

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Wild Fusion

Lagos, Lagos

Wild Fusion is an African digital marketing agency founded in 2010 by Abasiama Idaresit Wild Fusion services include media planning and buying, digital marketing, online marketing, consumer insights, media strategy, creative, social media marketing and...

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