The Gatesworth

A Marketing Story by Werremeyer about The Gatesworth

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The Gatesworth

Increase Sales

Challenge

Located in the heart of St. Louis County, The Gatesworth has been the St. Louis region’s premier senior living community for more than 30 years. Offering best-in-class independent senior living, The Gatesworth features a wide array of spacious retirement rental-community homes, fine-dining options, life-long learning programs, unparalleled amenities and exceptional service. A Premier Senior-Living Community Residents live in an elegant space surrounded by beautiful grounds where there are plenty of opportunities to pursue new interests, expand knowledge, embrace independence and build friendships. The senior-living market has become highly competitive in recent years, so it made sense for The Gatesworth to contact Werremeyer Creative to develop a marketing plan to stay top of mind and appeal to these sophisticated future senior residents and their families.

Solution

Marketing Campaigns That Get Results Today’s older adults have set high standards for aging and what they expect from senior-living communities. With our expertise in helping brands appeal to this audience, Werremeyer knew The Gatesworth’s residents would be the perfect ambassadors to engage prospects. Our experienced team had insights that, when it comes to making decisions about a senior-living community, people relate to people, not to amenities and floor plans. For the latest marketing campaign, Werremeyer highlighted the passions of six different residents and why they chose to call The Gatesworth home. Werremeyer developed an integrated marketing mix that targeted both potential residents and their families. The team utilized custom photography, original content and storytelling, print, radio and TV advertising, direct mail, email, digital marketing and social media. When all of these pieces work together, it creates clear, honest and concise messaging that resonates with the senior market.

Email Marketing

Television

Results

The Werremeyer team works to get clients results. In less than a year, website traffic for The Gatesworth is up more than 75 percent, qualified leads are coming in at 25-30 per month and 50+ active leads have been identified as ready to move.