Challenge
Each individual ClimateCare member was saying something different. The message the co-operative wanted to communicate was disjointed. Also, there were no baseline metrics to measure, let alone report on.
Solution
First, it was to get to know the co-operative and discover what it is they wanted to say. That process was repeated for each individual member to develop local, unique content. Establishing a performance benchmark gave ClimateCare a starting point from which to grow.
Results
$22.75 cost per lead ( goal is $40.00 ) 13% of all website visitors become leads (Internet average is 2%) 400% savings in cost per lead 25 keywords rank organically on page 1 of Google
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