Challenge
Forescout Technologies, Inc. builds market-leading security solutions for enterprise organizations to monitor and proactively secure their corporate networks. Forescout’s website was not mobile friendly and difficult for the marketing team to update. The entire company was going through a rebranding, and a new website that represented the world class organization was needed. Forescout required a solution that delivered original design, fast performance, locked-down security, increased lead generation, and a “WOW” factor. We were tasked with developing a solution with the following goals: Ensure optimal display on all devices and screen sizes Secure against attacks and infrastructure failures Keep visual design in line with new brand guide Maintain search engine ranking during transition to new site Integrate with Marketo marketing ecosystem
Solution
WEBDOGS developed a secure WordPress website that brands Forescout as a market leader in the network security space. We used best-practice responsive design techniques for optimum display on mobile, tablet, laptop, and desktop devices. The content is easy to navigate and illustrated with custom icons, graphics, and animations. Extensive use of scalable vector graphics (SVG) ensures crisp rendering on all screen sizes and resolutions today and in the future. HIGHLIGHTS Particle animation in homepage hero banner to convey explosive growth of IoT Custom infographic design throughout Product landing pages with calls to action Integration of Marketo forms with custom styling Filterable Resources section with custom resource icons Secure website update process for IT and Marketing teams
Results
We launched the new website in time for Forescout to announce a new round of funding and a one-billion-dollar company valuation. According to Forescout’s lead generation team, daily requests for product demos have increased 625 percent since deployment of the new site, and content download requests are up more than 999 percent on the new site. 100% POSITIVE FEEDBACK FROM FORESCOUT EMPLOYEES
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