Phoenix Spree
Challenge
Phoenix Spree is a long term investor in the mid-market segment of the German residential property market. Approached to create Phoenix’s brand identity , the result is a timeless and functional design across all touch points. We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.
Solution
Phoenix’s business model aims to balance the needs of their key stakeholder groups by working in partnership with their customers and owners to make a positive contribution to living standards and the environment in areas where their properties are located. This business strategy inspired us to create a brand identity which communicates these values. As the company operates in Berlin, Germany, but has an international outlook, we developed a timeless and classic, yet modern visual language, which can be integrated into various sectors of the business.
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