Challenge
Encourage UK beer fans to live the ‘Danish Way’ by enjoying hygge time with their nearest and dearest.
Solution
The antithesis of the high street boozer, we created the ultimate beer retreat miles away from the daily hustle. The Carlsberg Cabin is the world’s first waterfall powered pub, hidden in the depths of the Cornish countryside. 100% off the grid, fully sustainable cabin available to book on AirBnB. Built by strangers and captured for unique social content.
Results
5.5m views by target audience £15m PR value 0ver 350 individual bookings 98% occupancy rate via AirBnB
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