Challenge
To distinguish the property from other Downtown hotels.
Solution
Ward adopted a broad outreach approach, combining media relations and social media and focusing on the historic renovation and unique AC brand offerings
Results
Ward secured 70 media placements, achieving more than 152 million impressions in a cross-section of local, regional and national media leading up to and around the soft opening. Ward also established social media presence for the hotel, resulting in 178,000+ impressions on Facebook, 27,000+ post impressions and 4,600+ stories impressions on Instagram, and more than 5,600 total engagements.
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