AC Hotels


Ward + Marriott International
Product Launch


70

Earned Media Placements


152,000,000

Earned Media Impressions

Challenge

To distinguish the property from other Downtown hotels.

Solution

  • Website Creation
  • Social Media Management

Ward adopted a broad outreach approach, combining media relations and social media and focusing on the historic renovation and unique AC brand offerings

Results

  • 70 Earned Media Placements
  • 152,000,000 Earned Media Impressions

Ward secured 70 media placements, achieving more than 152 million impressions in a cross-section of local, regional and national media leading up to and around the soft opening. Ward also established social media presence for the hotel, resulting in 178,000+ impressions on Facebook, 27,000+ post impressions and 4,600+ stories impressions on Instagram, and more than 5,600 total engagements.

Marriott International

The Client
Marriott International

Hotels, Restaurants & Leisure
~172,840 Employees
Ward

The Agency
Ward

Bellaire, Texas
~85 Employees