Challenge
Playitas Resort Website Relaunch & Mobile App Development Personalized content at a glance VUCX was commissioned to develop a mobile app and a new website for Playitas Resort, a sub-brand of leading travel company DER Touristik. The main objective was to provide a user-centric digital experience before, during and after a stay – with content tailored precisely to each individual visitor’s interests. As #EuropesBestSportsResort the Playitas Resort is the perfect active holiday destination for hobby, amateur and professional athletes. On Fuerteventura’s sun-kissed shores visitors to the resort enjoy ideal weather conditions year-round, a wide range of sports facilities and excellent support from experienced coaches.
Solution
Website relaunch – playitas.net The first step for VUCX was to analyse the resort’s heterogeneous target group. Along with feedback from the client we utilised data and insights gathered over the course of the two years that VUCX managed the Playitas Resort social media accounts. Based on this data the interdisciplinary VUCX team developed a coordinated concept for the resort’s website and mobile application that also included creating new key visuals and redefining the client’s corporate design. Clearly structured and tailored to users’ requirements One priority of the relaunch was to deliver clearly structured content tailored to users’ individual and situational needs. Large-scale, high-quality images present the resort’s facilities in an emotionally appealing way. Fast, clear, user-centric The new design guides users to their desired content with just a few clicks, while the brightly colored style of the website elements conveys the active and dynamic vibe of the Playitas Resort. Optimized for smartphones and tablets The new site is also perfect for use on mobile devices thanks to a clear design, user-friendly features and fast loading times. Everything at a glance on smartphones and tablets – the Playitas Resort app VUCX also developed a mobile app (iOS and Android) for smartphones and tablets that is closely integrated with the new Playitas website. From a virtual sports calendar for individual weekly planning to push notifications about saved events or smart search filters that help quickly find sports classes, users benefit from a wide range of features that make their stay more pleasant and planning their trip significantly easier.
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