Grace Family Legacy
Challenge
The school administration reached out to Visualink to help build the foundational support behind its unique capital campaign. At its core, this collaborative effort would reflect the vision and mission of the school, while bringing together the surrounding community and GCA family to make a lasting impact on middle Tennessee. The primary strategy behind the capital campaign was simple: take a collaborative, nuanced approach to the fundraising efforts. GCA is well-rooted within the surrounding community and would need to rely on its loyal support system of past and present GCA families, to reach its goal.
Solution
CAMPAIGN NAMING GCA families are the driving force behind the school’s success. While their numbers have rapidly increased over the past ten years, the school’s mission has stayed the same. Visualink’s goal was to create a name that felt instinctual yet logical. ‘Grace. Family. Legacy.’ stays true to the intentions of the campaign and focuses on a future of continued excellence. WEB DEVELOPMENT GCA knew they would need an online space to share how the campaign would further their mission and give further details about the construction plan. Transparency is key. Visualink created a mobile-friendly website that featured large, detailed campus renderings and a clear-cut way to make monthly, quarterly, or annual donations. SOCIAL MEDIA DESIGN Visualink created a 2-month social media marketing plan to spark interest and drive traffic to the campaign website. The animated creative featured prominent call-to-action visuals and served as a great way to start the pledge conversation with GCA’s followers.
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