Challenge
Visual Immersion was approached by the owner of NBKWPartners, a land developer who was looking for digital media solutions to promote project marketing initiatives. About the Drake at White Rock Lake – The Drake blends casual elegance and an eye toward modern classical accents. The design respects the ethos of Lakewood neighborhoods and a departure from the “glass-box” modernism. The terraced façade allows the use of expanses of glass to take advantage of the inspiring views, balconies for outdoor living, and a cadence that communicates with the street and the surrounding properties.
Solution
The digital media produced by Visual Immersion showcases THE VISION, Natural Elegance, Proportion and rhythm that follows a natural order has been fundamental to The Drake’s design. GDA’s designers; Ray Tse, Jenny Cargill, and Angela Sam, have carefully created a building envelope that incorporates principles that pay homage to the White Rock area’s natural elements. (See images below). In addition to the interactive campaign distribution platforms (web/mobile device), Visual Immersion created all of the graphical components, to include; 3d Illustrations, Animations, 2D graphic design components
Results
We are extremely proud to have played a role in the success of this project marketing effort.
Visual Immersion
Visual Immersion offers creative virtual reality experiences and immersive visual content creation to support promotional sales and digital media campaigns.
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