Urban Land Institute
Challenge
The mission of the Urban Land Institute (ULI) is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide; the Urban Land Institute Foundation (ULIF) supports its research and programs. This mission is more relevant than ever. A thriving organization with dual foci of global and hyper-local issues, ULI is uniquely positioned to positively impact and improve communities around the world. In advance of the launch of a new comprehensive fundraising campaign, ULI selected Access to completely revamp the ULIF website.
Solution
The goal was to include a reliable and clear method for giving and increase conversions. The new site needed a multidisciplinary team to assist in discovery, messaging, design, and user experience as well as development and training. Access delivered, with a new site that includes a dedicated section for the campaign, specially selected images and video assets, financial information, and campaign goals.
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