The Virginian-Pilot E-Edition Sponsorship
Challenge
Recently, an advertiser ran a campaign to promote their services and upcoming webinars using both The Virginian-Pilot E-Newspaper sponsorship, along with other tactics.
Solution
This powerful combination really delivered with the majority of the client’s website traffic coming from these sponsorship ads. Ads on our owned and operated properties – the e-newspaper and the PilotOnline.com Homepage delivered value and results for this local advertiser!
Results
The client averaged over 500k impressions and 400 clicks each month! Over the course of 90 days, they received 1.6M impressions and 1,300 clicks on their Homepage and E-newspaper ads. This client’s digital traffic was through the roof but most importantly they accomplished their business goals. Let’s put these numbers into context – these ads increased their conversions 400% and helped them hire 8 NEW EMPLOYEES! While a half-million digital impressions a month is impressive, what is truly impressive is the power of local media. Community is so important and we are proud that this client tried O&O, keeping advertising dollars local and reaching local people.
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