Digital Marketing Strategy and Execution for the Online ECommerce
Challenge
◆ Build the marketing strategy to effectively grow online sales ◆ Continuously improve the efficiency (ROAS) Challenges ◆Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products ◆ Extensive library of creatives needed review and matching with the relevant audiences ◆ Building an integrated marketing strategy between Facebook and Google Ads ◆ Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection
Solution
Facebook Ads + Google Ads
Results
◆ +42% ROAS improvement P/P ◆ 1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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