Challenge
With a new, updated website, Boombox came to Victorious ready to take on the competition. Up against big players like Uhaul and PublicStorage.com, Boombox Storage was competing against large marketing budgets. They needed to increase visibility and beat the competition with a low lead-acquisition cost.
Solution
The Victorious Solution Victorious designed a custom campaign that focused on the seasonality of the business and targeted common storage pain points. As a result, Boombox Storage has reached exciting levels of growth, quickly doubling keyword volume and monthly traffic to increase online bookings YoY by 443%. The company is now swamped with orders! Boombox’s Custom SEO Campaign To drive search visibility for intent-focused traffic, we focused on 2 key target audiences: college students moving to the San Francisco Bay Area and residents with limited storage. We further targeted seasonal periods (holiday storage, college breaks, residential moves, etc.), and developed a strategic calendar of data-driven deliverables. Once we understood the keyword strategy, we acquired authoritative, thematically-relevant links from strong referring domains, with exact anchor phrase needed to target specific pages. We also identified thematic groups of keywords that were driving traffic to competitors and not being tapped by the Boombox Storage site. Boombox was able to create key pieces of high-quality content to address and surpass the competition, which was possible because of our prescriptive approach to content optimization.
Results
Boombox’s rankings started rolling in, and they have yet to stop. In early 2020, we began seeing massive keywords make it to the first page (i.e. “san francisco self storage” and “storage sf”), and now there is massive demand. 1,690% Increase in Organic Search Traffic 1,235% Increase in Page 1 Keywords Ranked 443% Increase in Website Leads
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