Challenge
Kizen faced the challenge of wanting to revamp its brand and website to reflect its cutting-edge AI focus and provide a user-friendly platform for building custom applications. The company wanted to modernize its logo and brand identity to symbolize continuous improvement, known as "kaizen" in Japanese, and to align with its shift towards AI. Essentially, Kizen wanted to design a modern and intuitive SaaS website that effectively showcases its new platform. To drive conversions and lead generation, the website needed to be optimized for these purposes.
Solution
Enhancing the website's SEO was crucial to improving its organic reach and visibility in search engine results. To achieve these goals, Veza Digital partnered with Kizen to implement several key solutions. A new logo featuring a "whirl" or "tornado" design was created, symbolizing continuous improvement and aligning with contemporary AI app trends. A flowing and modern logotype was developed to reinforce the brand's forward movement. A fresh and uplifting color palette was chosen to evoke a sense of modernity. The website's sitemap and information architecture were refined to ensure easy navigation and access to all sections. A clean and minimalist user interface (UI) was designed, focusing on clear copy and showcasing the redesigned app. Finally, the website was optimized for conversions and search engine optimization (SEO) to enhance its effectiveness. The redesigned logo and website likely achieved the desired outcomes of modernizing Kizen's image and effectively promoting its AI capabilities. The user-friendly website, optimized for conversions and SEO, generates new leads and contributes to Kizen's overall growth.
Results
The successful completion of this project paves the way for continued collaboration between Kizen and Veza Digital. Veza Digital's expertise in branding, website design, and conversion optimization can provide valuable support to Kizen as it further expands into the AI space. The modernized brand identity and user-friendly website position Kizen for future success. The modern and memorable logo strengthens brand recognition, attracting new customers. The website effectively showcases the power of the Kizen platform, enhancing its appeal and contributing to Kizen's growth and success.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.