A Local Adventure Company Increases Organic Traffic 217% YoY


Vertical Measures + Wander
Improve User Experience


217%

Increase in Site Visits

Challenge

Our Challenge
Getting the client to create linkable assets, improve the user experience to increase traffic and leads, and create a more efficient lead nurture program.

Our Goals
Keep Up with the unreliable, fluctuating guided tour industry
Increase the number qualified leads
Improve user experience throughout entire site
Redesign and optimize emails
Buy in for conversion rate optimization (CRO)
Optimize blog posts

Solution

  • User Experience (UX/UI)
  • Website Creation

Update Content Portfolio
Optimized best performing pieces of content to perform better in search

Create additional linkable assets

Consistent Messaging and User Experience

Update Email Templates
To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content.

Wireframe the New
Design Template
Allowing for intentional design decisions, multiple departments can collaborate on a single email and the new template flow improves the user experience.

Email Redesign
To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content.

Improve Sales Funnel & Nurture Leads
Everything is correlated. Redesigned content should be nurtured and bottom of funnel tasks executed

Modify and improve sales funnel to help better nurture qualified leads







Results

  • 217% Increase in Site Visits

Due to increased revenue stemming from our digital marketing strategy, our client opened their first brick and mortar store.

The Client
Wander

Utilities
~1 Employees
Vertical Measures

The Agency
Vertical Measures

Phoenix, Arizona
~65 Employees