A Local Adventure Company Increases Organic Traffic 217% YoY
Challenge
Our Challenge Getting the client to create linkable assets, improve the user experience to increase traffic and leads, and create a more efficient lead nurture program. Our Goals Keep Up with the unreliable, fluctuating guided tour industry Increase the number qualified leads Improve user experience throughout entire site Redesign and optimize emails Buy in for conversion rate optimization (CRO) Optimize blog posts
Solution
Update Content Portfolio Optimized best performing pieces of content to perform better in search Create additional linkable assets Consistent Messaging and User Experience Update Email Templates To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content. Wireframe the New Design Template Allowing for intentional design decisions, multiple departments can collaborate on a single email and the new template flow improves the user experience. Email Redesign To appear more professional, consistent, and provide a better user experience we updated the email template being used to communicate new content. Improve Sales Funnel & Nurture Leads Everything is correlated. Redesigned content should be nurtured and bottom of funnel tasks executed Modify and improve sales funnel to help better nurture qualified leads
Results
Due to increased revenue stemming from our digital marketing strategy, our client opened their first brick and mortar store.
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