Challenge
Transforming comfortable to cutting-edge Vonage was seeking a cultural make-over: From comfortable to cutting-edge market disruptor. The company’s goal was to showcase its new vision, markets and technology to attract and retain top talent. A new CEO wanted to re-ignite its “disruptor” heritage and transform Vonage into a cloud communications leader.
Solution
To make this happen, it was necessary to communicate the new vision to current and prospective employees. Becomes Wow By combining the authentic, shared experiences of employees with the aspirational vision of leadership, Versant created a dynamic employer brand and company personality that captures the leading edge thinking and behaviors and are propelling Vonage’s growth. A communication strategy took the message to market.
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