Challenge
In 2008, Hyundai Motor America launched a new flag ship of Hyundrai, Genesis, a premium sedan in the U. S. market. The problem was that many Korean Americans didn't believe Hyudnai was capable of making a premium performance sedan.
Solution
Change brand perception of Hyudai Genesis vehicles within Korean American consumers. Achieve more than 10% of total Hyundai Genesis sales within the Korean Market. 360 - degree brand building campaign -built awareness and buzz through a variety of media channels (TV, Print, Web, Social media, Event, Promotion, etc.) -Provided hands-on experience to the core targets and nurtred strong relationship with them. -Launching Show inviting community opinion leaders/Test Drive
Results
Korean American Market achieved more than 20% of total Hyundai Genesis Sales in the U.S.
URi Global
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.