In 2008, Hyundai Motor America launched a new flag ship of Hyundrai, Genesis, a premium sedan in the U. S. market. The problem was that many Korean Americans didn't believe Hyudnai was capable of making a premium performance sedan.
Change brand perception of Hyudai Genesis vehicles within Korean American consumers. Achieve more than 10% of total Hyundai Genesis sales within the Korean Market.
360 - degree brand building campaign
-built awareness and buzz through a variety of media channels (TV, Print, Web, Social media, Event, Promotion, etc.)
-Provided hands-on experience to the core targets and nurtred strong relationship with them.
-Launching Show inviting community opinion leaders/Test Drive
Korean American Market achieved more than 20% of total Hyundai Genesis Sales in the U.S.