Dollar Shave Club
Challenge
Stay ahead of the competition with a world-class customer experience. Create an insight-driven digital program to increase confidence in their decision-making. Generate more customer insights that they can share across business units and marketing channels. Increase adoption of digital experimentation throughout the company.
Solution
Brought in Widerfunnel for their proven consultative expertise, a nimble agency team to plan and run great experiments, and a methodology to help build a culture of experimentation. Conducted a pilot project to prove the ROI for investing in an experimentation program. Started by testing on the highest visibility, and also highest opportunity, area of the website: their e-commerce acquisition funnel. Then, the testing expanded to the many landing pages that fed into the purchase experience.
Results
Significant lift during the pilot project and subscription conversion rate increased by 11%. Fully proven ROI — the pilot project resulted in incremental revenue that covered the annual cost for both the testing tool and Widerfunnel’s team. A consultancy partnership they can trust, that feels like an extension of their team. The ability to make more confident business decisions via a customer-obsessed experimentation program that leverages behavioural science, data expertise, and proven process.
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