Challenge
Old tropes of cozy, quiet scenes dominate the tea category. But Tazo takes tea into new territory, combining vibrant ingredient stories with a passion for living life to its fullest.
Solution
To make a splash, we ditched the expected hands-on-cup imagery and poured pure joy into the Tazo experience.
Results
Sponsored content, print, digital and social media engaged loyal Tazo fans and brought new tea lovers to the brand.
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