Challenge
Loopt relaunched at SXSW, and came to us to help market!
Solution
We planned a full two days worth of event marketing for Loopt - a geolocation-based social and commercial app. Pre-event, we reached out to 3000 people who would register to complete for prizes during SXSW. Users competed for prizes like round-trip airline tickets—but they had to work for it! Users received geo-location based alerts and deals; to win, Loopt users had to get to a certain location within a time limit. To cap things off, we brought all users at the event to one location for a party flash mob for drinks and dancing throught Austin's streets.
Results
Loopt made a splash—soon after, they were purchased for $43.4 million!
Upper Diamond
We are a minority-owned, SBE certified agency located in Los Angeles that has been in business since 2006. Upper Diamond is an award-winning 14-year-old digital agency with a strong legacy of innovation in the marketing, technology, and content creation space. We have worked with global corporations like Salesforce,...
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