AJ Produkter's Decade - Long Partnership with UKAD
Challenge
At the time of engagement, AJ Produkter's primary marketing channels were offline. They aimed to broaden their business opportunities by digitizing their operations and employing modern web solutions to engage and inform potential and existing buyers about their products. Additionally, they sought tools to optimize the work of their large international content management team. During discussions with UKAD, the following challenges were identified: - Increase online sales. - Simplify and upgrade the content management process for editors across 19 countries using an alternative tool to an outdated desktop application. - Revamp the website to meet modern UX and UI standards. - Make the subsidiary brand website (Ojega) mobile-friendly. - Expand the company's digital presence.
Solution
Our collaboration with AJ Produkter has evolved into a productive long-term partnership, blending the client’s business and design insights with UKAD's technical expertise. We successfully implemented the following solutions to meet their business goals: - Upgraded the existing website's back-end and front-end code (server and UI components). - Developed a custom Optimizely CMS tool to simplify banner and campaign management for international editors using a WYSIWYG model. - Created a mobile version of the Ojega brand website. - Built and set up two additional informational websites: the corporate site and a product solution platform featuring design services and product installation examples. - Enhanced website performance, achieving a fast load time for both desktop and mobile. - Provided ongoing technical support for the company’s websites.
Results
Our long-term digital partnership has led to significant achievements. The website modernization (new design, high performance, smart search, product suggestions based on machine learning algorithms, and delivery time calculation) resulted in a two and a half-fold increase in online sales, with online channels surpassing offline ones. AJ Produkter has developed an effective content strategy and increased customer satisfaction and engagement through additional informational resources created by UKAD's IT specialists. AJ Produkter's experience with UKAD underscores Ukraine as a reliable destination for outsourcing, offering high technical standards and effective management. Our expertise in Optimizely and React, combined with a decade-long partnership, has enabled AJ Produkter to achieve significant digital transformation and business growth.
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