Challenge
Create consumer and media awareness of beIN Sports broadcasts of conference USA Football. Engage audiences by inviting them to the beIN Sports interactive Studio Showroom educating them to services and schedules. Drive traffic to www.beinsports.com and beIN Sports Apps.
Solution
Engage consumers at 10 broadcast home and away games. Create an on-site interactive event in and around broadcast campuses. Capture consumer data by utilizing the photo booth social media system. Rewards consumers by distributing branded premiums.
Results
Visited 20 Conferences - USA Home/Away Game Markets Executed 120 Event - Activations Delivered Over 9 Million - Consumer Impressions
Bobcar
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